Market analysis
From July 2001, China began to overtake the U.S. as the world?s largest mobile communications market, China?s cell phone penetration rate of only about 11%, 40% penetration rate in developed countries have very different, indicating that Chinese cell phone market potential. At the same time, a huge room for growth also makes the competition has become fiercer than ever before, each brand has the opportunity to occupy the dominant position in the industry. The shielding frequency channel of cellular phone jammer? includes CDMA800?GSM900?SCDMA1800?DCS1800? PHS1900?TD-SCDMA, CDMA2000 and WCDMA.
According to statistics, China had more than 30 brands compete for cell phones in the market, foreign brands Motorola, Nokia, Ericsson, Samsung, Siemens, the main domestic brand to TCL, Bird, Kejian, association-based. Although domestic sales of brand and foreign brands in a big gap still exists, but no doubt that domestic cell phone market share is gradually rising, CCID Consulting November 2002 news release, third quarter of 2002, China new seating officially scheduled cell phone market, Motorola in the first place, the domestic cell phone operators TCL Final Four, and with South Korea?s Samsung?s sales of bite very tight. Background of cell phone jammer has something to do with use of cell phone in the meeting room, examination room, petrol station, gas station, court, church, military place and so on where using of cell phone is forbidden.
Analysis of the social environment
With the development of technology, who has the luxury of cell phones has become very popular consumer products and the manufacturers of a very high degree of product homogeneity, if you simply focus on the product?s functional benefits have been impossible to mobilize consumers to buy desire, we must give more value-added products, so the manufacturers have to open psychological warfare, relying on the psychological benefits given to products reach consumers. The emphasis on psychological warfare manufacturers, because of the current cell phone consumers seeking personalized, not just the phone as a communication tool, but also to convey their cell phone as a media personality and emotions. Therefore, consumers in the choice of cell phones with increasing emphasis on product elements and symbols of emotional meaning, rather than considering only the product features and price. The emission power of mobile phone jammer? is 30?3dbm.
Competitor analysis
China cell phone market in the first place their opponents undoubtedly the Motorola and Nokia, according to Horizon Research of Beijing, Shanghai, Guangzhou, Chengdu and other 10 cities of the actual user and ready before June 2002, made potential users to buy cell phones The survey shows that the Nokia brand in terms of the reference rate, or rate of brand owners, and Motorola are equally matched. The slow-start time of cell phone jammer is 3s.
Compared with Motorola and Nokia to enter the Chinese market much later many, contend in a short time and Motorola, the biggest reason is because Nokia accurate understanding of consumer demand, consumer trends to grasp the phone. As in 2000, the purchase of cell phones on behalf of a fashion, so when the young people do not care how much cell phone use, and value the personal appearance, so no external antenna, the Nokia phone sales potential much bullish. In 2001, the “thumb entertainment” market emerged. Nokia co-operators and ICP launched on the Internet replace phones display graphics, downloadable ringtones, and services, suddenly a lot of mobile applications to meet the preferences of fans, to replace the handset display graphics and ringtones play become a trend. Brand cell phone due to different technical standards between the different brand of cell phones with cell phones to send each display pattern, often in a circle of friends, we all try to buy a Nokia phone, Nokia cell phone accident led to sales growth.
In fact, Nokia is a steady stream of ideas around the bold, energetic, imaginative and innovative of these four aspects, which constitutes the “stimulus” of the brand personality, a strong consumer response to the psychological needs when buying cell phones, the phone push to the fashion trend. Therefore, Nokia?s success does not lie in winning core technology, more importantly, know better than other brands to consumers. The shielding of cell phone jammer can be completed in 30s.
Tianshan Wang Disclaimer: This information reproduced from the Media, Tianshan Wang posted this article for more information to pass, does not mean agree with their views or confirm the description. Article reference only and does not constitute investment advice. Accordingly, investors operate your own risk. The ambient temperature of cell phone jammeris -25 ? +60?C.
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